The Advisor Summit Podcast
Welcome to The Advisor Summit Podcast, the podcast where financial advisors gain analytical insights and tactical strategies from the industry's top minds. Each episode, we bring you exclusive conversations with founders, C-suite leaders, and industry innovators uncovering the trends, tools, and techniques shaping the future of financial advising.
Whether you're looking to scale your practice, enhance client relationships, or stay ahead of market trends, The Advisor Summit is your go-to source for expert guidance and actionable takeaways.
The Advisor Summit Podcast
Ep #4: Marketing in The Financial Advisory World
The Importance of Marketing for Financial Advisors - Ep #4: Lauren Hong
Welcome to The Advisor Summit, the podcast where financial advisors gain analytical insights and tactical strategies from the industry's top minds. Each episode, we bring you exclusive conversations with founders, C-suite leaders, and industry innovators uncovering the trends, tools, and techniques shaping the future of financial advising.
Whether you're looking to scale your practice, enhance client relationships, or stay ahead of market trends, The Advisor Summit is your go-to source for expert guidance and actionable takeaways.
Today's guest is Lauren Hong. Lauren Hong founded Out & About Communications in 2013. She has grown the agency to a team of 25+ and a client base of dozens of firms across the country. Focused exclusively on financial services, Lauren has consulted with firms ranging in size from $250M to $22B in AUM to grow, scale, and leverage marketing as a strategic asset. Today she spearheads the strategic direction and business development of Out & About, while leaning into the industry to pay it forward.
In this episode, Lauren, a marketing expert with 12 years of experience in the financial advisory industry, shares insights on marketing challenges, trends, and strategies for financial advisors. She discusses the evolution of marketing in the industry, the importance of differentiation, and the balance between leveraging technology and maintaining a human touch in client relationships.
Key Takeaways:
- Personalized Marketing: Understanding and targeting specific client avatars (e.g., physicians) is crucial for effective marketing in financial advisory services.
- Digital Presence Basics: Having a professional website, LinkedIn company page, and Google My Business listing are fundamental for establishing a digital footprint.
- Content Strategy: Webinars, in-person seminars, and LinkedIn are effective channels for reaching potential clients, with the specific mix depending on the target audience.
- Brand Identity: Developing a cohesive brand identity and guidelines is essential for consistent and effective marketing across all platforms.
- Human Touch in AI Era: While AI offers automation benefits, maintaining the human aspect of wealth management is increasingly important to stand out in an automated world.
At Track That Advisor, we believe that independent financial advisors shouldn’t have to struggle with overwhelming spreadsheets and confusing reports.
Our mission is to simplify data analysis, providing clear, actionable insights that help advisory firms grow and thrive.
With years of experience in financial analytics, our team understands the challenges advisors face. We don’t just provide numbers—we provide a roadmap to success.
Contact us at: hello@trackthatadvisor.com