Ep #5: Data Trends in Major Marketing Funnels from 2019 to 2024 - Pt. 1

The Advisor Summit Podcast: Data Trends in Major Marketing Funnels From 2019 to 2024 (Part 1) - Ep 5 Erica Pauly and Molly Pierce

Welcome to The Advisor Summit, the podcast where financial advisors gain analytical insights and tactical strategies from the industry's top minds. Each episode, we bring you exclusive conversations with founders, C-suite leaders, and industry innovators uncovering the trends, tools, and techniques shaping the future of financial advising.

Whether you're looking to scale your practice, enhance client relationships, or stay ahead of market trends, The Advisor Summit is your go-to source for expert guidance and actionable takeaways.

Today's guest is Erica Pauly. Erica graduated from Colorado State University with a Bachelor's Degree in Rhetoric and Composition. She is an avid runner who enjoys running half marathons and the occasional full marathon. She resides in Gilbert, AZ with her husband (Brent) of 15 years, son (Triston), and daughters (Fiona and Eden).

In this episode of The Advisor Summit Podcast, Erica Pauly joins us to discuss her extensive study on marketing funnels from 2019 to 2024, exploring the effectiveness of various marketing strategies such as seminars, radio, TV, and more. Here’s an overview of the key points discussed:

Data-Driven Insights: Erica shares insights from a large-scale study tracking marketing funnels over the past five years, offering valuable lessons for financial advisors looking to understand long-term trends in their marketing strategies.

ROI Consistency: One of the biggest takeaways is that all marketing funnels, including newer channels like TV, have consistently delivered positive ROI every year from 2019 to 2024, dispelling myths about the inefficacy of certain channels.

Dinner Seminars: Erica discusses the fluctuating results of dinner seminars, particularly with the rise and fall of average case sizes and conversion rates. Despite some volatility, dinner seminars have maintained a positive ROI, though advisors must stay flexible and adapt based on shifting demographics and trends.

Radio's Steady Performance: Radio has proven to be a reliable marketing tool, with its ability to build trust and connect with a loyal audience. Erica explains why radio continues to perform well, highlighting its steady ROI and strong conversion rates.

TV as a Maturing Funnel: Although TV has been considered a bit of a wild card, Erica talks about its maturation as a viable marketing funnel, especially with its growing average case sizes. She also emphasizes the need for advisors to be prepared for the higher upfront costs associated with TV marketing.

Strategic Funnel Integration: Erica stresses the importance of using multiple marketing funnels in a cohesive strategy. Instead of isolating each funnel, she advocates for an integrated approach where different channels feed into one another, helping advisors make more informed decisions and optimize their marketing efforts.

At Track That Advisor, we believe that independent financial advisors shouldn’t have to struggle with overwhelming spreadsheets and confusing reports.

Our mission is to simplify data analysis, providing clear, actionable insights that help advisory firms grow and thrive.

With years of experience in financial analytics, our team understands the challenges advisors face. We don’t just provide numbers—we provide a roadmap to success.

Contact us at: hello@trackthatadvisor.com
https://trackthatadvisor.com/

Connect with Molly Pierce:
https://www.linkedin.com/in/molly-pierce-9a9270108/

Connect with Erica Pauly:
https://www.linkedin.com/in/erica-pauly-56330219/